Retain Existing Residents
Residents are not leasing an apartment or a unit. They are leasing a home. They are leasing a lifestyle. Make it an all-inclusive package for them by implementing an on-site wellness program led by one of our carefully selected instructors.
Attract New Residents
In addition to offering your residents the best luxury amenities and desirable homes, their overall well-being is your priority. Set yourself apart from the competition by bringing premier fitness classes to their doorstep.
Build a Community
Research supports the idea that residents crave community now more than ever. An article titled “2018: A Seismic Redesign for Multifamily,” takes a deep dive into the need for multifamily communities to adapt to what the residents are looking for in a home. And for many, it’s more than a home – it’s a lifestyle.
Convenience was important to 92 percent of the respondents in the report, and nearly ⅔ agreed that “my life is so hectic that I look for ways to make it easier for me.”
- 91.4 %*: People who say they have a fitness center in their community
- 1 in 4*: People who actually use the fitness center in their community
So what do they want? Training.
- 7.6% requested virtual/on-demand classes*
- 26.5% requested classes taught by an instructor*
- 22.9% requested both virtual and in-person classes*
By offering consistent group sessions, properties offer convenience. Furthermore, the classes can create opportunities where neighbors can help keep each other accountable and there is support in community.
*Results from a Resident Preferences Survey conducted by the National Multifamily Housing Council, a trade association for the residential rentals industry